Emgrand Concept demonstrated a European style of Geely brand

June 15, 2015 at 7:19 pm

World premiere of Geely Emgrand Concept took place at the Shanghai Motor Show. The car became an example of the new design of the Chinese brand entire line. Geely is making serious measures for making the world to take its models seriously. Geely Company presented to the public a brand new sedan Emgrand Concept, developed by a team of world-famous Peter Horberi.

2015 Geely Emgrand European style image

2015 Geely Emgrand European style image

Novelty carries on best traditions represented in 2013 KC Concept and embodied in the refined model GC9, new top sedan of the company. Over the past 3 years the company managed to fundamentally change the approach to the style of their models. Emgrand Concept is not totally Chinese; it has a slim sleek silhouette and expressive, almost European forms. Ultimately, the Chinese are trying to catch up with the rest of the world in terms of style and engineering. However, the Company claims that the design was inspired by the Shanghai skyscrapers and purity of the West Lake in the hometown of Geely – Hangzhou.

2015 Geely Emgrand modern look photo

2015 Geely Emgrand modern look photo

It is rumored that if Emgrand concept ever reaches the production stage, it will use a common platform with the Volvo and perhaps even will go to the Europe.