#BYD #NewEnergy #ElectricVehicles
For an automotive market like Japan, which is the base of global giants like Toyota, Honda, Nissan and Mazda, and saw early entry of hydrogen-fuel vehicles, it is easy to assume that the country would be a big market for new energy vehicle makers. But the numbers tell a different story. According to the latest Counterpoint Research Global Passenger Vehicle Trackers, the NEV penetration in Japan is around 1% compared to around 15% in China. The total NEV sales in Japan from 2018 to 2021 were just 4% of the total sales in China in 2021. It is easy to conclude that Japan is not an attractive market for EV makers. But opportunities can be found when taking an in-depth look into the market.
In fact, the Japanese government is now actively pushing EVs by providing subsidies to set up EV charging stations. So, can Chinese EV Makers Make it Big in Japan? Why BYD decided to enter Japan electric car market? What are the opportunities and challenges for Chinese car companies to go overseas? Moreover, as for fuel cell electric vehicles and battery electric vehicles, what will be the future trend?
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3 thoughts on “Ambitious BYD, Can China EV Makers Make it Big in Japan?”

  1. EV adoption is no longer about technology but marketing. Tesla entrant into the Chinese market created the market acceptance necessary for the EV in China. Chinese brands have a negative connotation with quality and politics. Chinese car manufacturers should adopt SAIC marketing strategy which is to use an established foreign brand like MG. Geely has Proton, Volvo and Lotus. This is important for the western markets.
    For the rest, China should concentrate on the city commuter market of small car that can be charged at home, this should include a practical home charging solution. Chinese manufacturers should create global brands for its global export business and create an product identity for them, what sells in China does not necessarily sells in the developing world.
    There is a huge market for compact city transportation but very few manufacturers are offering real choices. City transportation does not require expensive infrastructure, most can do with low cost depot or home charging. Too much emphasis on high priced sophisticated solutions that require expensive charging networks that few countries can afford or can justify.

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